Priceless Aruba Launched by MasterCard Worldwide

Palm Beach — An elegant sunset reception at Pure Ocean, Divi Aruba Phoenix Beach Resort, marked the official launch of Priceless Aruba,  by MasterCard.

MasterCard now delivers great offers and priceless experiences, in several cities around the world and Aruba just joined that glittering group of destinations such as the Bahamas, New York and London, with exclusive offers which may be redeemed at 40 local businesses around the island, such as activities, vacation rentals, car rentals, accommodations, dining , and shopping.

In order to redeem the exclusive offers from the select group of merchants MasterCard holders are asked to present a detachable “Exclusive Offers Card” from a useful guide and map created and printed by MasterCard and available at all participating merchants on the island.

Go to, to find out more about the program, and obtain the list of participating merchants.

To help launch the exciting program on the island Sebastian Barletta, Vice President, Territory Head Eastern Caribbean and Lorena Holguin, Vice President Marketing, Caribbean Marketing, came to Aruba to personally meet and greet participating merchants, participating bankers, partners from the Aruba Tourism Authority including CEO Ronella Tjin Asjoe Croes and members of the local media.

The sunset reception at Pure Ocean, Divi Aruba Phoenix Beach Resort served bottomless cocktails and butler-passed hors d’oeuvres, on the nicely decorated terrace lounge of the restaurant, to live DJ mixing.

Pictured here some priceless Aruba moments, at the 2013 launch event.