Peter Greenberg, America’s most recognized, honored and respected front-line travel expert, who was the former travel correspondent for The Today Show, recently left his position at NBC and is now focusing on his radio show and travel books. As part of his live broadcast initiative, Peter arrived in Aruba to promote the island as the ideal travel destination. During his live radio show he communicated the island’s key tourism messages, via a series of interviews with a number of island personalities.
Peter Greenberg’s Radio Show is approximately three hours long. It is nationally syndicated and airs on 140 U.S. stations and XM satellite radio.
The show has 1.5 million listeners each week.
The Aruba show featured three parts, each lasting approximately one hour. The first hour contained updates and travel news, the second hour covered the local flavors of Aruba, which included interviews with locals, and the last hour delivered questions and answers from listeners calling in.
The broadcast on Thursday took place in the main lobby of the Radisson Aruba Resort, Casino & Spa right next to the Sunset Grille restaurant the resort’s AAA 4-star rated American steakhouse.
Rayon Koolman of the Aruba Tourism Authority escorted Peter and his crew, producer Margaret Emery, and writer Colleen Mc. Cormick.