No place to hide from the digital revolution

PriceWaterhouseCoopers recently published it tenth annual edition of the Global Entertainment & Media Outlook, which is a consistent, comprehensive source of global analysis, offering past and future data across many industries, in 48 countries.

The survey is available on line on the company’s website, and provides an overview of Entertainment & Media in an age of digital migration, and by digital migration the survey means the switch to the use of digital everything.

Predictably, the global Entertainment & Media, E&M market as a whole, was strongly affected by the recent economic recession, and will remain weak in 2010, the survey says, then see relatively low growth in 2011.

And looking into the future, over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media as the digital migration continues to expand even further, intensifying the use of digital E&M among both providers and consumers of content.

Marcel Fenez, Global Leader Entertainment & Media practice, PricewaterhouseCoopers, explains in the reports that: “Companies who grasp the opportunities which are appearing in this fast changing marketplace and are flexible enough to adapt their business models will be able to take full advantage of the potential and new revenue models as they emerge.”

If we look around us we can see that the digital technologies have introduced new consumption habits and “digital behaviors” as consumers seek more control over where, when and how they view, read and listen while, more than ever, watching the pennies and seeking the best value from the choices they make.

For example, in previous years consumers were tied to TV and radio schedules, now digital video recorders and video-on-demand free them up, to watch what they want, when they want. And the net-generation exerts strong influences over older generations who are, in turn, also taking a growing interest in new and emerging ways to view, read and listen.

Of course, improved access to the internet via high-end devices such as smartphones, iPods, and the Kindle, give consumers mobility in addition to simple access changing the way with view, read and listen even more.

The PricewaterhouseCoopers’ Global Entertainment & Media Outlook 2009-2013, in its10th annual edition contains in-depth analyses and forecast across four regions of the globe: North America (USA, Canada), EMEA (Europe, Middle East, Africa), Asia Pacific and Latin America.  To order copies go to: www.pwc.com/outlook.

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