Maggy’s the Beauty Emporium, celebrates 55th anniversary

Aruba’s popular beauty emporium Maggy’s celebrated its 55th anniversary with a dress up party, Halloween-eve, on the parking lot behind the flagship store, on the main street.

The party was attended by friends, and fans, employees, press members and fashionistas and included a lively prize presentation for best-dressed 60s, 70s & 80s inspired costumes, besides a car giveaway, raffled among Maggy’s talented sales staff members.

Maggy’s first opened as a hair salon on the main street in Oranjestad, in 1955, and over the years evolved to include fragrances, cosmetics and high-fashion.  The business was first conceived, nurtured and developed by an exceptional entrepreneur, the late Maggy Abrahams, the matriarch of the family.

Her daughter Audrey Lacle later continued in Maggy’s footsteps mixing sharp business acumen with social activism and community consciousness. The third generation, Audrey’s daughters, Sheelah and Jamila, now contribute to the successful formula by staying on top of market trends, shifting with the needs of the consumers, delivering exceptional customer-service in the stores and creating memorable events at fragrance launches and holidays, besides a much-enjoyed annual Make-Up Festival, and a general joie de vivre, joy of living, they all dispense as added-value to perfume and cosmetic purchases.

The party on the square mixed music and costumes and light effects as a backdrop to a car raffle. Sponsors Pairo International, distributers of P&G International fragrances such as Gucci, Dolce & Gabbana and Escada, awarded Vivian v/d Biezen a brand car, having earned her raffle ticket by means of her excellent salesmanship.

Maggy’s who caters to locals at several locations in the various island districts also services the tourist industry at its elegant Paseo Herencia location. A recent addition to the Maggy’s beauty empire is a hair salon at the Renaissance Marketplace, in Oranjestad.

Pictured here, fantastic party snapshots.