CARLSON HOTELS PREMIERES RADISSON BLU IN THE CARIBBEAN

Carlson Hotels, one of the world’s leading hotel companies, today announced that the Radisson St Martin Resort, Marina & Spa will become the first Radisson Blu hotel in the Caribbean. Located in Anse Marcel on the French side of the island, the resort will transition to a Radisson Blu beginning on June 1st, 2010, incorporating new skills training, physical investments and in-room amenities.

The Resort has been renamed Radisson Blu  Marina & Spa, St Martin.

“We are very proud to have been chosen as Radisson’s first Blu hotel in the region and the confidence being placed in us by the company by designating us in the Blu quality category solidifies our belief that we have achieved our mission of becoming the first choice for the upscale traveler to St Martin,” said Jeff Lesker, General Manager, Radisson Blu St Martin.

Up to USD 1.5 billion is being invested to position Radisson in North America and the Caribbean as a powerful, globally consistent first-class brand. Recognized around the world for its contemporary design, Radisson Blu delivers upper-upscale hospitality.

“As a flagship Radisson resort, the transition of this St Martin property advances our tiered brand strategy and further establishes Radisson in the upper-upscale hotel segment,” said Thorsten Kirschke, executive vice president and chief operating officer, Carlson Hotels, The Americas. Located 25 minutes from Princess Juliana International Airport via the resort’s exclusive water shuttle service, Radisson Blu Hotel, St Martin is comprised of 63 suites and 189 guestrooms highlighted with a Caribbean color palette, open-air architecture and classic West Indies furnishings.  The hotel features a secluded beach, an infinity pool, Le Spa incorporating Carita® and La Sultane De Saba® products, signature dining experience C Le Restaurant, a guest enrichment program and 150-slip marina. The resort is minutes from Grand Case, regarded as the “Culinary Capital of the Caribbean,” for its numerous acclaimed restaurants.

The timing of the resort conversion to Blu coincides with its recent promotional strategy of publicizing its resident rate package and off season summer value campaign aimed at on and inter-island regional travel whereby locals and other Caribbean residents are encouraged to sample the resort at value pricing.

For more information contact Elodie Crespin, Public Relations and Administrative Assistant at 05 90 87 67 10