ARUBA IN STYLE opens its headquarters at the Renaissance Mall

Aruba’s Minister of Tourism Otmar Oduber helped inaugurate the office of the ARUBA IN STYLE Fashion Week at the Renaissance Mall. The island’s much anticipated fashion week will unfold here November 3rd to 6th, 2011. It is being organized in collaboration with the Ministry of Tourism and the Aruba Tourism Authority.

The opening of the office at the Renaissance Mall was attended by many of the mall’s merchants, press members and other dignitaries who all joined the minister in the friendly, tastefully-decorated space and later convened on the pool deck of the Renaissance Marina Hotel where a fantastic Fashion Cocktail Show was offered featuring beach, day-time and evening wear by Gottex, Kenneth Cole and Adolfo Dominguez, three of the mall’s outstanding boutiques, over flutes of Veuve Clicquot.

In his short address Minister Oduber explained that Aruba’s new initiative, offering a Film Festival, a Jazz Festival and now a Fashion Week to island visitors, is an effort to recruit fresh and diverse segments of the global tourist-market and present Aruba’s repeat guests with a new activity and a novel attraction.

ARUBA IN STYLE will be produced in collaboration with IMG International, the company who spearheads the organization of the Miami Fashion Week and the New York Fashion Week.

Local fashion designer and entrepreneur Ronchi de Cuba and his counterpart in the organization Eva Wever, Marketing & PR Director, ARUBA IN STYLE, served as party hosts. For more information go to: arubainstyle.com. ARUBA IN STYLE is a fashion & lifestyle event, which caters to the trade as well as to high-end consumers.