Pepia Est official distributor for Absolt Vodka invites you to Join an Absolut Brand Education Opportunity, that will take place at Aruba Phoenix Beach Resort, Tuesday 31st, 2010, with the 1st session at 9:30 am, and the 2nd session at 1:30 pm, under the guidance of Joe Cabassa, a world class Spirits Expert and a Master Bartender.
Joe Cabassa has a true passion for spirits, beverages and the art of Mixology. He is recognized by his peers in the industry as a Spirits Expert and a Master Bartender, true to his motto: “Educate with motivation, flair and enthusiasm.”
Joe’s career in the beverage and service industry started as a way to support himself while attending engineering school, in Puerto Rico. He started in 1992 at Club Babaloo, where he first learned and practiced the art of Flair Bartending. In 1994 he won Puerto Rico’s first flair bartending competition, aptly named “Quest for the Best Bartender in PR”. He then represented PR in “The Quest for the Best Bartender in America” on Pleasure Island’s Mannequins Club in Orlando, FL., where he ranked in the top 10 bartenders in America. In 1999 he was invited to the 1st “Legends of Bartenders in the World” in Las Vegas Nevada. In this competition he reaches the finals with his skillful “speed & accuracy.”
From 1993 to 1997, Joe Cabassa was part of the trainers’ team of the renowned International restaurant Hard Rock Café (HRC). In the course of his duties he successfully trained dozens of Bartenders, Servers and bar managers in spirits and beverage knowledge, bar management and the art of mixing cocktails in San Juan, Puerto Rico; Buenos Aires, Argentina and St. Tomas, USVI.
Since 1997, his unique style of combining brand knowledge with innovating service philosophies and new mixology trends, has gain him the privilege of working as Brand Ambassador of many prestigious brands such as Chivas Regal, Absolut, Jameson, among many others. In the past 13 years as Brand Ambassador he has educated and trained thousands of people in the beverage and service industry (bar managers, Bartenders, brand managers, sales teams, consumers) in over 70 cities in 33 countries around the world; from Beijing to Buenos Aires, from New York to Sau Paulo, and now also in Aruba at the Aruba Phoenix Beach Resort, Monday 31st with the 1st session at 9:30 am, and the 2nd session at 1:30 pm.